Google Analytics is a free statistics tracking and analysis service that allows web site administrators to analyze traffic flow on a web site. Although most hosting solutions come with similar software, it may not be as easily understood or as easily navigated as Google Analytics.One of the more impressive features of Google Analytics is the ability to flag certain pages as “goals.” This is specifically beneficial to e-commerce web sites. However, regardless of the purpose of a web site, Google Analytics can help make that web site better.
Whenever someone visits a web site, a variety of information is stored on the server in the form of access logs. These files are simple text files that are formatted in a specific way to allow programs to analyze the stored information and present it in a way that can be more easily understood. This data includes the IP address of the computer, the amount of data transferred, the URL visited, the time and date of the visit, the operating system and the browser used by the visitor to the web site. The most common information used to tell whether a web site is doing well is the number of visitors. This is certainly valuable information, but it tells us nothing about what visitors are doing when they visit a web site. Standard statistics software will guess at how much time people spend viewing a specific page, but this is also not as valuable as the information collated by Google Analytics. Read More..
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